PATRÓN - F1
TRANSPORT FANS TO A LUXURIOUS HANDCRAFTED MODERN MEXICAN OASIS
For the 2022 and 2023 seasons, Patron invited fans to get even closer to the excitement and luxury of the F1 experience with a partnership with Red Bull racing featuring Checo Perez. The centerpiece of this partnership were the VIP paddock suites that pop up at iconic race tracks around the globe, from Sydney to Las Vegas.
HANDCRAFTED MEXICAN LUXURY
F1 vechiles are a modern marvel of engineering. The teams are driven to innovate each year on crafting faster, more powerful machines. Patron connects to this group innovation story, through is own perfected production by it “familia” based in their reknown “Hacienda.” The lounge design highlighting shared commitment to craft and innovation through bold modern use of natural materials.
MEXICAN HERITAGE TIN
Rooted in the spirit of Mexico and inspired by Checo’s life on and off the racetrack, the tin’s design combines bold line work and vibrant colors with hidden symbols and intricate themes of beauty, strength, freedom, hard work, and family.
BTL
Key art and Checo Perez partnership featured throughout on and off prem communications.
