MODELO
CUSTOM SHOP
TURNING LOCAL BARS INTO STREET ART GALLERIES
Modelo is for those with the fighting spirit. We tapped into the local flavor that drives our audience by creating a sampling experience built as a national tour of local artists customizing merch live on site.
LOCAL ART
WITH LOCAL HEART
We customized a van into a mobile artist’s studio, with interior artwork created by the legendary Mr. Cartoon. These vans serves as both studio and gallery, giving locals a unique way to engage with an artist from their community. This eye catching vehicle had stopping power, drawing in onlookers to check out the artwork and meet a local artist, all while sampling a Modelo.
